Help & FAQs


A.

A Franchise Agreement is a document which sets out what is required by the Franchisor and Franchisee in any situation which may arise during the course of the franchise relationship.

Some of the main terms that are commonly found in a Franchise Agreement include:

Rights granted to the Franchisee

The franchisee is normally granted the right to use the Franchisor's name, trademark and system within a certain defined territory.

Franchisor's Obligations

These terms set out what is required by the Franchisor, for example

  • what training is to be provided,
  • what advertising and promotion is to be undertaken,
  • what support is to be provided.

You should be clear about the actual obligations of the Franchisor, before you enter into the franchise agreement. If a Franchisor has said that it will do something in addition to the obligations set out in the Franchise Agreement you should request that the Franchise Agreement be changed to reflect this.

Franchisee's Obligations

These terms set out what is required by the Franchisee, for example

  • the services to be provided,
  • the methods to be used,
  • the manuals to be followed,
  • the standards to be maintained, and
  • the way that the business is to be promoted.

Franchise Agreements often refer to obligations or methods set out in the operations manual. You should request a copy of the operations manual before you enter into the Franchise Agreement so that you are comfortable that you will be able to do what the Franchisor requires.

Payment provisions

These set out initial and ongoing fees, such as licence fees royalties, communication fees and advertising contributions.

You should read these provisions carefully and ensure that you are aware of all payments that you are required to make to the Franchisor. If the Franchise Agreement does not accurately reflect what you understand that you are required to pay to the Franchisor you should request that the Franchise Agreement be changed to reflect your understanding. You should also ask the Franchisor how your fees are spent and in particular how the Franchisor uses your advertising contribution.

Term and Termination

These terms deal with

  • how long the franchise relationship will last,
  • how it will come to an end,
  • whether the agreement can be renewed by the franchisee, and
  • what happens on termination.

Typically a franchise agreement will have a term of 5 years. You should ensure that you are aware of all of the requirements for the renewal of the term of the Franchise Agreement. If the Franchise Agreement contains a specific notice period you should diarise the notice period at your earliest opportunity.

Read more about termination of the franchise relationship.

Restrictions

These include:

  • restrictions on suppliers
  • prohibitions on the use of confidential information
  • prohibitions against operating a competing business, and
  • prohibitions on the recruitment of employees after termination.

You should make sure that you understand these provisions and take legal advice on whether the restrictions are enforceable. For example, the Franchise Agreement may attempt to restrict you from doing things after the franchise relationship has ended that the Franchisor is unable at law to restrict you from doing.

Dispute Resolution

A franchise agreement must set out a procedure for resolving disputes which complies with the dispute resolution procedure set out in the Franchising Code of Conduct.

Read more about dispute resolution.

Resale Rights

These terms set out the method by which you may sell the franchise business. Some franchise systems allow you to sell the franchise business to a third party (with the approval of the Franchisor), while other franchise systems write in buy back or right of first refusal clauses.

If you sell your franchise business to a third party it is likely that you will have to pay a transfer fee to your Franchisor. You should be aware of the amount of the transfer fee before you set the sale price for your franchised business.

It is important that your clearly understand the terms of your franchise agreement which affect the sale of your franchised business before you enter into the franchise agreement.

If you are thinking of entering into a franchise agreement, contact us and let us help you to understand your rights, your obligations and the consequences of entering into the franchise arrangement.