Help & FAQs


A.

The regulatory and legal environment for franchising in China is complex, and you need to take the time to understand and market your franchise model to the Chinese environment.

The Franchise Model in China

Franchising as a specific business model was first initiated in China in the early 1990s but was not formally codified until 1997.

The first franchise system to make an appearance in China was the Kentucky Fried Chicken fast food chain. This was a joint-venture between Kentucky Fried Chicken and 2 state-owned enterprises and it took over three years of negotiation to begin trading. McDonald's followed suit in 1990, also a joint-venture with a state-owned enterprise. Both of these systems are now firmly entrenched in China with 1,500 and 700 outlets respectively.

In addition there are now approximately 2,000 types of franchise systems established in China, encompassing over 60 industries from

  • hotels,
  • car rental,
  • fast food chains,
  • clothing retail,
  • bookshops,
  • accounting, and
  • photographic stores.

However, you cannot simply copy your business model and transfer it to China.

An understanding of

  • the country,
  • the culture,
  • the people and
  • the history of China

must be gained before any foreign franchise model can be successful inside China.

The Chinese legal system

In 2005 Measures for the Administration of Commercial Franchise Operations (the 2005 Measures) replaced the 1997 Measures.

The 2005 Measures focused largely on franchisor disclosure but also included the requirement that franchisors operate at least two company owned stores in China for more than one year before commencing operation.

In 2007, the 2005 Measures were replaced with the Regulations on the Administration of Commercial Franchises (2007 Franchise Regulations). Under the 2007 Franchise Regulations Franchisors must own a well-developed business model and be capable of providing continued operational management, technical support, business training and other services to the franchisee.

Franchisors must also operate at least two company owned stores for more than one year before commencing operation. There is no longer a requirement that these company owned stores be operated in China, which means that foreign entrants can immediately commence franchising activities.

However in China (apart from Hong Kong) the entitlement to use a trade mark is based on the first person to register the trade mark. Given that it may take several years for the registration process to be complete you must apply to register your trade mark as soon as practicable as a failure to do so may have devastating consequences.

While there are many opportunities for franchisors in China, the legal system in China is still developing and does not always fit Western ideas.

If you are thinking of expanding your franchise system internationally contact us and we can assist you with the different challenges that international expansion brings.