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Haarsma Lawyers

UNDERSTAND THE DIFFERENCE

Licensing vs
franchising.

A licence and a franchise can look similar. Understand the difference before choosing how to grow your business or assessing an opportunity.

FREE EBOOK A HAARSMA GUIDE

YOUR BRAND. YOUR BUSINESS.

Two models.
A clearer distinction.

A free starting pointNo payment required

A dedicated franchise law firmFranchising is our focus

Adelaide & MelbourneAdvising Australia wide

WHAT YOU WILL TAKE AWAY

Explore the difference.
Consider your next step.

For business owners considering how to grow, and people assessing a licence or franchise opportunity.

01

Make sense of the terms.

Start with what licensing and franchising mean, and the different ways each model can be used.

02

Look beyond the label.

Think about how the arrangement works in practice, including the rights, operating requirements and payments involved.

03

Start with better questions.

Use the guide as a starting point for a discussion about your growth plans or the opportunity you are considering.

BEFORE YOU CHOOSE A MODEL

Two models.
A considered choice.

Begin with the difference, then bring the questions back to your own business.

Get the free guide
01 What does licensing involve?

A licence gives someone permission to use property, such as intellectual property, on agreed terms. The scope of that permission and the obligations around it depend on the agreement.

02 What does franchising involve?

Franchising commonly combines a brand with a business system and obligations between the parties. The arrangement needs to be considered against the Franchising Code.

03 Why does the distinction matter?

Calling an agreement a licence does not settle whether it is a franchise. The way the arrangement operates matters. Get advice on the features and any exceptions that apply to your circumstances.

PUT THE KNOWLEDGE TO WORK

A useful resource.
Advice for your next step.

The guide provides general information. When you are ready, speak with us about your business or the opportunity you are considering.

FOR BUSINESS OWNERS

Choosing how
to grow your business?

Tell us about your business, how you want to grow and the arrangement you are considering.

Discuss your business model

FOR PEOPLE ASSESSING AN OPPORTUNITY

Been offered a licence
or a franchise?

Ask about the rights, commitments and practical effect of the agreement before you sign.

Discuss your proposed agreement

BEFORE YOU REQUEST THE GUIDE

A few things
to know.

Simple questions.
Clear next steps.

Is the ebook free?

Yes. This is a free Haarsma guide. You do not need to make a payment to request it.

Who is this guide for?

This guide is for business owners considering licensing or franchising as a way to grow, and people assessing a licence or franchise opportunity.

Can the guide tell me what to do in my situation?

The guide provides general information. Your business, proposed arrangement or franchise agreement may raise questions that require advice about your circumstances. Contact us to discuss the help you need.

Can I speak with someone about my business?

Yes. Call 1300 830 830 or contact our team to discuss your business, your plans and the help you need.

Call our team Get the guide