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Ana Haarsma

Ana Haarsma

Ana has worked as a lawyer in the franchise industry for almost 30 years. She has guided many business owners toward making informed decisions that protect their interests and promote long-term success. When she's not providing legal insights, Ana enjoys speaking at industry events and writing articles. In addition to her legal qualifications, Ana has a degree in Economics.

Recent posts by Ana Haarsma

7 min read

Specific Purpose Funds

By Ana Haarsma on Jun 10, 2025 3:28:14 PM

As franchisors adapt to the Franchising Code of Conduct introduced on 1 April 2025 (the new Franchising Code), we look ahead to the next round of Code changes coming into effect on 1 November 2025.

Topics: Featured For Franchisors
5 min read

How does the new Code affect Disclosure Obligations of Franchisors?

By Ana Haarsma on May 9, 2025 9:15:01 AM

In this article we look at some of the important changes to the disclosure obligations of franchisors, arising under the new Franchising Code of Conduct, which came into effect on 1 April 2025 ("the new Code"). 

Topics: Featured For Franchisors Franchise My Business
11 min read

The 2025 Franchising Code of Conduct

By Ana Haarsma on Feb 9, 2025 8:06:56 AM

The Competition and Consumer (Industry Code - Franchising) Regulations 2024, were made on 5 December 2024 and come into effect on 1 April 2025. You can read the regulations here.

Topics: Featured Franchising For Franchisors
7 min read

Licensing Regime for Franchising in Australia

By Ana Haarsma on Nov 19, 2024 12:55:03 PM

Last week while I was busy ensuring that our franchisor clients had updated their profile on the Franchise Disclosure Register, the Federal Government released its consultation paper on a licensing regime for the franchising sector.

Topics: Featured Franchising For Franchisors For Franchisees Franchise My Business
7 min read

Proposed Termination Provisions - Franchising Code 2025 Exposure Draft

By Ana Haarsma on Oct 24, 2024 10:39:29 AM

As foreshadowed in its response to the 2023 Review of the Franchising Code of Conduct (the Code), the Government has proposed amendments to the current termination provisions of the Code.

Topics: Featured For Franchisors For Franchisees
4 min read

Franchising Code 2025 Exposure Draft - Before Entering into a Franchise Agreement

By Ana Haarsma on Oct 17, 2024 9:25:33 AM

The Exposure Draft of the Franchising Code of Conduct has been released, with the Government inviting public feedback until 29 October 2024.

In our last article I considered the proposed changes to the Franchising Code of Conduct (the Code) arising from the 2023 Review of the Scope of the Regulation of the Code.

In this article I will provide an overview of the proposed changes to the requirements "Before a Franchisee Enters into a Franchise Agreement", and their implications for franchisors and franchisees.

Topics: Featured Franchising For Franchisors
4 min read

Franchising Code 2025 Exposure Draft

By Ana Haarsma on Oct 11, 2024 9:37:51 AM

The Exposure Draft for the 2025 update of the Franchising Code of Conduct (which is expected to come into force on 1 April 2025) has been released by the Australian Federal Government (the Government).

Topics: Featured Franchising For Franchisors
6 min read

Protection of Trade Secrets

By Ana Haarsma on Sep 2, 2024 8:22:50 PM

As part of the Australian Federal Government's Competition Review, Treasury is considering how businesses can protect confidential information or trade secrets without the use of non-disclosure or confidentiality clauses, such as through the use of patents.

In this article we examine the legal definition of trade secrets and how trade secrets are currently protected.

 

Topics: Featured Brand Consistency Branding
13 min read

Understanding Franchise Agreement Termination

By Ana Haarsma on Jul 23, 2024 11:31:33 AM

Updated 17 May 2025

Franchising can be a rewarding experience that provides benefits for both the franchisor and the franchisee. But what if either the franchisor or the franchisee wants to end the relationship before the franchise agreement expires?

Under the terms of a franchise agreement, a franchisee is given the right to operate the franchise business for a period of time. When the time period expires, the franchise agreement "expires". [What is a Franchise Agreement?]

If the franchise agreement ends before it expires, this is generally referred to as "termination".

Franchise agreement termination is a complex area, which has increased in complexity since the introduction of the new Franchising Code in April 2025.

A franchisor can terminate a franchise agreement early (that is, before the franchise agreement expires), if the franchisor follows the procedures set out in the franchise agreement and the applicable Franchising Code of Conduct (the Franchising Code). [What is the Franchising Code of Conduct?]

There are less options for franchisees to terminate a franchise agreement early because franchise agreements do not generally allow a franchisee to simply terminate the franchise agreement. If a franchise agreement contains provisions allowing a franchisee to terminate the franchise agreement, a franchisee can terminate a franchise agreement early if the franchisee follows the provisions set out in the franchise agreement.

There are also limited circumstances where a franchisor or franchisee can terminate a franchise agreement at 'common law'. We have not dealt with these circumstances in this article.

Termination Under the Franchising Code of Conduct
Termination Clauses in Franchise Agreements
Legal Procedures for Terminating A Franchise Agreement

 

Topics: Featured For Franchisors For Franchisees Exiting A Franchise
7 min read

Consequences of Terminating a Franchise Agreement

By Ana Haarsma on Jul 22, 2024 11:48:44 AM

Terminating a franchise agreement can have significant consequences.

Economic conditions in Australia remain challenging, placing pressure on both franchisees and franchisors.

According to IBIS1, while the COVID pandemic hampered the performance of franchised businesses over 2020 and 2021, post-pandemic conditions have continued to be difficult. In particular, interest rate rises have caused spending on franchised goods and services to decrease. 

While franchise agreements will generally contain post termination provisions designed to protect the franchisor's brand, data suggests that replacing a franchisee may not be a simple process.

Recent figures cited in the Independent Review of the Franchising Code of Conduct indicate that from 2014 to 2023 the number of franchisees in Australia declined by approximately 5.2%.

Additionally, post termination provisions contained in a franchise agreement may negatively impact the franchisee if the franchisee wishes to operate an independent business.

 

What Happens When a Franchise Agreement is Terminated?

What are the Consequences for a Franchisee when a Franchise Agreement is Terminated?

What are the Consequences for a Franchisor when a Franchise Agreement is Terminated?

 

Topics: Featured For Franchisors For Franchisees Exiting A Franchise