Register a Trade mark

Protecting your intellectual property and growing your business



Branding Services

Before you grow or franchise your business you should ensure that your brand name or logo is not similar to a brand name or logo which is already registered.

We can assist you to register your trade mark to ensure that your brand and your name are protected.


What is Intellectual Property?

Intellectual property refers to creations of the mind and includes trade marks, designs, logos, trade secrets, business know-how, copyright and patents.

Intellectual property can be protected in a number of ways, including

  • registration, such as the registration of a trade mark;
  • by agreement (including a licence or franchise agreement).


What is a trade mark?

A trade mark can be a letter, number, word, phrase, logo, picture or any combination of these.

As the owner of a registered trade mark you:

  • have the exclusive right to use your trade mark as the brand name for the goods or services specified in the registration;
  • have the right to sell your trade mark;
  • can be in a stronger position to stop other people from using your trade mark as their brand name on the same or similar services in Australia.


Our Registration Process

We conduct the necessary searches to determine whether it is likely that you will be able to register your brand name or mark.

We will discuss with you the class or classes in which your brand name or mark should be registered.

If there are no similar names or marks registered in the class we will proceed to register your trade mark.

If there are similar names or marks registered in the class we will assist you to decide how to proceed.


What is a class?

For the purposes of trade mark registration goods and services are categorised into one or more classes.

For example, class 25 is clothing, footwear and headware.

Goods and services are divided up into 45 classes.

The goods and services which are sold or provided under your brand name may fall into more than one class.



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