Before you franchise your business you should ensure that your brand name or logo is not similar to a brand name or logo that is already registered.
We can assist you to register your trademark to ensure that your brand and your name are protected.
A trademark can be a letter, number, word, phrase, sound, smell, shape, logo, picture, aspect of packaging or any combination or these.
As the owner of a registered trademark you:
- have the exclusive right to use your trademark as a brand name for the goods or services specified in the registration;
- have the right to sell your trademark;
- have a registration that usually covers the whole of Australia;
- can be in a stronger position to stop other people from using your trademark as their brand name on the same or similar goods and services.
We will conduct all the necessary searches to determine whether it is likely that you will be able to register your brand name or mark.
If there are no similar name or marks already registered we will assist you to register your trademark.
If there are similar names or marks already registered we will assist you to assess how to proceed.
Contact us to arrange the preliminary searches required to register your trademark.