On 1 April 2022 the Franchising Code of Conduct (the Franchising Code) was amended to insert a new clause 53 which sets out the requirements for the Franchise Disclosure Register.

[What is the Franchising Code?]

The Franchising Code of Conduct (the Franchising Code) sets out the obligations (including annual obligations) relating to advertising and marketing funds operated by a franchisor.

The long awaited dispute resolution provisions under the Franchising Code of Conduct (the Franchising Code) came into force on 2 June 2021.

In Part 1 of our series "Can I Franchise my Business?" I covered crucial factors such as branding, consistent business systems and maintaining uniformity.

As a franchise lawyer, I see many people who are interested in using franchising as a growth strategy for their business. When discussing whether franchising is the right growth strategy for a business, one of the first topics I talk about is branding.

In this article, in addition to branding, I'll cover a number of initial factors that should be considered when assessing the possibility of franchising your business.

But first, I examine what franchising involves and how it can facilitate the growth of your business.

Dispute resolution, also known as alternative dispute resolution or ADR, encompasses various methods and techniques that aim to resolve conflicts and disagreements. It provides an alternative to traditional legal processes, such as litigation, and offers parties involved in a dispute the opportunity to find mutually satisfactory solutions.

Why is brand consistency important in franchising?

Brand consistency is crucial in franchising for several reasons. Firstly, it helps to maintain a strong and unified brand identity across all franchise locations. This consistency ensures that customers have a consistent experience regardless of which franchise they visit, leading to increased trust and loyalty towards the brand.

Moreover, brand consistency in franchising plays a key role in attracting both customers and prospective franchisees. A well-established and consistent brand image not only appeals to customers, but also entices potential franchisees who are looking to invest in a reputable and recognisable brand.

• What is Franchising?
• Impact of Brand Consistency on Customer Perception
• The Role of Brand Consistency in Maintaining a Competitive Edge
• The Risks of Inconsistent Branding in Franchising
• Strategies for Maintaining Brand Consistency