I have been involved in franchising businesses since the early 1980's. At that time, franchising as a business growth strategy in Australia was in its infancy. Now, we are one of the biggest adopters of franchising in the world.

The Australian franchise industry employs around 520,000 people and contributes more than $135 billion each year to the economy. There are more than 1,100 franchisors and 70,000 franchisees operating in Australia.

However, while franchising is a very successful business model, it is important to carefully consider both the advantages of franchising and the disadvantages of franchising before making the decision to either franchise your business or buy a franchise.

Guide to Franchising Your Business

Guide to Buying a Franchise

Dispute resolution, also known as alternative dispute resolution or ADR, encompasses various methods and techniques that aim to resolve conflicts and disagreements. It provides an alternative to traditional legal processes, such as litigation, and offers parties involved in a dispute the opportunity to find mutually satisfactory solutions.

Why is brand consistency important in franchising?

Brand consistency is crucial in franchising for several reasons. Firstly, it helps to maintain a strong and unified brand identity across all franchise locations. This consistency ensures that customers have a consistent experience regardless of which franchise they visit, leading to increased trust and loyalty towards the brand.

Moreover, brand consistency in franchising plays a key role in attracting both customers and prospective franchisees. A well-established and consistent brand image not only appeals to customers, but also entices potential franchisees who are looking to invest in a reputable and recognisable brand.

• What is Franchising?
• Impact of Brand Consistency on Customer Perception
• The Role of Brand Consistency in Maintaining a Competitive Edge
• The Risks of Inconsistent Branding in Franchising
• Strategies for Maintaining Brand Consistency