Franchising enables you to grow your business and build your brand. When you franchise your business you typically copy your business or that part of your business that you want to franchise and its systems and processes in a way that enables others to operate a business identical to your business.
|If you would like to learn more about Franchising, download our ebook|
When assessing whether you can franchise your business, factors to be considered include:
- Consider whether you have systems in place that can be easily followed and replicated.
- The feeling and experience that a customer has at each franchise location must be consistent. Consistency builds strong franchise brands.
- A brand is reflected in everything that your business does from marketing to menus, to uniforms, to the look and feel of your premises.
- Quality Control
- Quality and consistency is generally determined by franchisee selection, franchisee training, ongoing support and franchisee compliance.
- You will need to have a franchise lawyer prepare various documents to support the franchise system, including a custom franchise agreement.
- Sustainable Growth
- Consider what the market is for your product or service. Can you broaden your market? What level of growth is sustainable?
While this may seem like a lot to think about, don’t worry, that’s what we do. We have helped to franchise some of Australia’s most well known brands.
We understand that the approach to franchising your business will vary depending on many factors, such as whether you are offering a service or a product, or whether you are proposing to franchise territories or sites, or whether your business is based on regular customers.