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4 min read

Different Types of Intellectual Property Agreements Explained

By Stephen Haarsma on Nov 5, 2024 10:52:32 AM

When someone refers to an Intellectual Property Agreement, they are referring to an agreement or clause that deals with the creation, use and protection of intellectual property.

There isn't one type of Intellectual Property Agreement. The term "Intellectual Property Agreement" can be a reference to a number of different types of agreements.

What Is Intellectual Property?

 

Topics: Featured Franchising Branding
6 min read

Protection of Trade Secrets

By Ana Haarsma on Sep 2, 2024 8:22:50 PM

As part of the Australian Federal Government's Competition Review, Treasury is considering how businesses can protect confidential information or trade secrets without the use of non-disclosure or confidentiality clauses, such as through the use of patents.

In this article we examine the legal definition of trade secrets and how trade secrets are currently protected.

 

Topics: Featured Brand Consistency Branding
7 min read

Confidentiality Agreements: A Comprehensive Guide

By Stephen Haarsma on Jul 4, 2024 9:53:44 AM

In today’s business world, the exchange of sensitive information is a common and often necessary practice. Whether it’s during negotiations for the purchase of a franchise business, the entry into a franchise agreement, or the hiring of a new employee, ensuring that this information remains protected is crucial. One of the most effective tools for safeguarding such information is a confidentiality agreement or the inclusion of a confidentiality clause in an agreement.

What is A Franchise Agreement?

 

Topics: Featured For Franchisors For Franchisees Branding
4 min read

Franchisee Social Media Guidelines: A Comprehensive Overview

By Ana Haarsma on Apr 19, 2024 12:47:14 PM

Explore the importance of social media policy for franchisees and how it can benefit their businesses.

 

Topics: Featured Brand Consistency For Franchisors For Franchisees Branding
12 min read

5 Strategies for Growing a Business

By Ana Haarsma on Jul 26, 2023 9:31:54 AM

The growth strategy for your business will ultimately be determined by the nature of your business and your business objectives. In this article, we have outlined 5 strategies for growing a business in Australia.

1 - Understanding the Australian Business Landscape
2 - Building a Strong Brand Presence
3 - Marketing Effectively for Growth
4 - Product Development
5 - Licensing or Franchising

Topics: Featured For Franchisors Branding Franchise My Business
12 min read

Starting Your Own Business vs Buying A Franchise

By Ana Haarsma on Jun 15, 2023 5:06:00 PM

Starting Your Own Business versus Buying a Franchise. Which is the better option?

Introduction
Advantages
Investment and Financial Considerations
Marketing and Branding
Operations and Management
Risk and Reward
Takeaways

 

Topics: Featured Franchising For Franchisees Branding
4 min read

Trademarking a Business Name

By Stephen Haarsma on May 20, 2021 1:43:55 PM

So you've started your business, registered a business name and secured your website domain.

Have you protected your brand or business name? 

Registration of a business name, or the purchase of a domain name, does not stop other people from using that name. To protect your business name and any logo or representation that you are using, you need to register a trade mark.

Topics: For Franchisors Branding
4 min read

Building a Successful Franchise Business

By Ana Haarsma on Apr 12, 2021 10:10:37 AM

 

If you are considering franchising your business or you are already a franchisor, we have set out some important considerations to building a successful franchise business.

 

Topics: Franchising For Franchisors Branding Franchise My Business