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12 min read

5 Strategies For Growing A Business

By Ana Haarsma on Jul 26, 2023 9:31:54 AM

The growth strategy for your business will ultimately be determined by the nature of your business and your business objectives. In this article, we have outlined 5 strategies for growing a business in Australia.

1 - Understanding the Australian Business Landscape
2 - Building a Strong Brand Presence
3 - Marketing Effectively for Growth
4 - Product Development
5 - Licensing or Franchising

Topics: Featured For Franchisors Branding Franchise My Business
11 min read

Starting Your Own Business vs Buying A Franchise

By Ana Haarsma on Jun 15, 2023 5:06:00 PM

Starting Your Own Business versus Buying a Franchise. Which is the better option?

Introduction
Advantages
Investment and Financial Considerations
Marketing and Branding
Operations and Management
Risk and Reward
Takeaways

 

Topics: Featured Franchising For Franchisees Branding
4 min read

Trademarking a business name

By Stephen Haarsma on May 20, 2021 1:43:55 PM

So you've started your business, registered a business name and secured your website domain.

Have you protected your brand or business name? 

Registration of a business name, or the purchase of a domain name, does not stop other people from using that name. To protect your business name and any logo or representation that you are using, you need to register a trade mark.

Topics: For Franchisors Branding
4 min read

Building a Successful Franchise Business

By Ana Haarsma on Apr 12, 2021 10:10:37 AM

If you are considering franchising your business or you are already a franchisor, we have set out some important considerations to building a successful franchise business.

 

Topics: Franchising For Franchisors Branding Franchise My Business